The AI Video Readiness Scorecard

Is your team
ready to build
great video
in house?

Or still experimenting?

Take the 10-minute scorecard I use with in-house brand and content teams. Find your gaps in strategy, pipeline, pricing, and compliance, and get your next three moves.

  • The 30 questions that separate teams experimenting with AI from teams shipping it every week
  • Where your pipeline will break first, and how to fix it
  • The compliance gaps that stall AI work in legal review
  • A clear next step for your score

From John Eagan, who built an AI video production department from scratch inside the world's largest ad agency, after 20 years in pharma and health video.

Why most AI video programs stall

The tools are the easy part

Leadership expects AI to make great video faster, at higher volume, from your own team. If you're the one who has to deliver that, you already know it isn't simple. In-house programs stall for the same three reasons, over and over.

No pipeline

Every project is improvised. Quality depends on who worked on it that week, and nothing gets faster.

No pricing

Nobody can estimate a job before it starts, so every budget conversation is a guess. Guesses lose.

No compliance path

Finished work stalls in legal because nobody can say which tools made it or what went in.

How the scorecard works

Built like a skyscraper

Think of your AI video capability as a tower. Each of the six areas is a floor, and every floor rests on the ones below it. A low score on a lower floor caps everything above it.

  1. 1
    StrategyIs there a mandate, an owner, and a goal?
  2. 2
    TeamWho does the work, and are they trained?
  3. 3
    PipelineIs there a repeatable brief-to-delivery process?
  4. 4
    EstimatingCan you price an AI job before you start it?
  5. 5
    ComplianceIs there an approved tool list and a usage log?
  6. 6
    QualityIs there a QC standard that keeps out "AI slop"?
0–10 · Exploring 11–20 · Piloting 21–30 · Producing

Score your team free →

Illustrated tower with six labeled floors: Strategy, Team, Pipeline, Estimating, Compliance, Quality, topped with a gold spire labeled Producing
How I help

Build great video in house

I help companies build a world-class AI video production capability in house: on brand, on schedule, and without the compliance headaches. Not prompting tips. The pipeline, quality control, estimating, and legal path that make the promise true.

90 minutes · virtual

Executive AI Video Briefing

For leadership teams deciding what to do about AI video.

Leadership understands what's possible, the risks, and a recommended path.
Half day · virtual or on-site

Team Workshop: AI Video in Practice

Your team boards and builds a short AI spot from one of your own briefs.

  • The brief-to-delivery pipeline
  • Estimating and the usage log
  • A written readiness report
Your team ships a spot together and keeps the pipeline and templates.
2 days · on-site

AI Ad Studio Intensive

A deeper hands-on build for teams ready to produce.

A client-ready spot, plus estimating and compliance set up.
12 weeks · flagship

90-Day AI Video Department Build

I set up the department with you, then step back to reviewer.

  • Weeks 1–2: assess and plan
  • Weeks 3–6: roles, pipeline, tools, policy, training
  • Weeks 7–10: two real projects through the pipeline
  • Weeks 11–12: hand-off and leadership readout
A working department: roles, pipeline, tools, policy, pricing, and two delivered projects.
Monthly · 3-month minimum

Advisory Retainer

Ongoing work reviews, office hours, tool guidance, and escalation support once your team is running.

Senior judgment on call while volume grows.
Monthly · 2 calls + messaging

1:1 Leader Coaching

For the leader driving the change before team budget is approved.

A private advisor while you build the case and lead the shift.
Book a free 30-minute strategy call I'll tell you the first three things I'd fix. No pitch unless you ask.
Who this is for

Leadership wants great AI video, made in house. You're the one who has to build it.

Heads of ContentCreative DirectorsVPs of BrandMarketing Leads
PharmaHealthcareFinancial servicesB2B tech & SaaS
About

John Eagan

AI Content Systems Architect

I've spent 20 years in video and animation, most of it in health and pharma: 2D, 3D, and now AI video production.

Then I built an AI video production department from scratch inside the world's largest advertising agency, in pharma, where every frame goes through medical, legal, and regulatory review.

The biggest lesson: the tools are the easy part. What makes AI video work is the system around it: a locked foundation, a repeatable pipeline, honest estimates, and a path through legal. That's what I help companies build.

20 years · video & animation Built the AI video production department For the world's largest advertising agency Follow on LinkedIn ↗
Your next step

Find your weakest floor

Thirty yes/no questions. Ten minutes. Your total tells you where you are. Your lowest floor tells you what to fix first.

  1. Download the scorecard. It's a fillable PDF, or print it and use a pen.
  2. Score all six floors. Be strict: if it isn't written down, it's a no.
  3. Reply to my email with your score. I'll tell you the first three things I'd fix.